Google organic ranking factors in 2017 plus local search bonus-

How do we get more visibility for our dentists?

This is from Google perspective.

Google organic ranking factors in 2017
https://www.searchenginejournal.com/2017s-four-important-ranking-factors-according-seo-industry-studies/184619/

ORGANIC SEARCH

  1. Content
  2. Backlinks
  3. Mobile-First User Experience
  4. Page load speed under 3 secs
  5. SSL – HTTPS
  6. ON PAGE SEO

This is 100% aligned with our priority list for our clients for organic search plus we add the second layer for Google Maps search.

LOCAL SEARCH (Maps)

We also add:

Citations, Local content and local community involvement, NAP (name-address-phone) consistency, GMB (Google My Business) optimisation, Strong Social Media presence and multimedia content (Video, Articles, Infographics, SlideShare) and 5-star reputation online.

PLUS

Conversion improvement (special offers, click to call, page optimisation) and advanced tracking technology.